High thread count bed sheets doesn't mean high quality

Million thread count, 100% Egyptian cotton sheet sets selling on the internet for $70 – really?

Well, don’t be fooled.

Watch the below video to learn more about thread count and what it really means.

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  • High thread count does not determine quality.
  • So, let’s back up a bit. Thread count is determined by the number of threads contained in one square inch of fabric, i.e. adding the warp threads and the weft threads together. 

Thread count is determined by adding the warp threads to the weft threads 

Here is an analogy.

  • There are hamburgers from McDonald’s and ones you can get at a fine Bistro made from Kobe beef. Both are beef, both hamburgers.
  • However, as we hope you agree there is a large difference in the quality and the cost of the products.Thread count is the number of threads contained in one sq inch of fabric

Thread count is not a quality measurement

Factors that determine quality of a good sheet begins with the cotton fiber.

  • Cotton is graded on a number of variables, they include; species of cotton, color, strength, fiber length & diameter to name a few of the more important ones.

Here is a brief overview of fiber length.

 Cotton quality is determined by many factors 

Fiber length and diameter are important variables.

  • The longer and smaller the diameter the cotton fiber the finer the  linens. These fibers will yield finest hand, softness & durability.

Egyptian cotton is considered overall to be one of the finest cottons.

  • However, just because the label says Egyptian cotton, doesn’t mean that it’s 100% Egyptian cotton – bed linens can contain as little as 10% Egyptian cotton and still be labeled as such.
  • Additionally, just because the label says Egyptian cotton it doesn’t mean it is a respectable grade of the Egyptian cotton.
    • Egyptian cotton comes in many grades, some of which are very poor quality.
  • High quality Egyptian cotton comes with a price.

Below are images of a low-quality department store sheet compared to our luxury cotton textile.

  • The big box department store sheets often have inconsistent weave and thread diameters. 

Image of poor quality cotton

High quality cotton results in high quality sheets 

The $70.00 - 1000 thread count sheets simply are not made from good grades of cotton. 

At Vero for example: 

  • The cost of our Diamante fabric is around $20 a meter.
  • A sheet set uses approximately 8 meters of fabric.
    • There is over $160 in cost before the textile is cut, sewn, packaged, shipped, and import duties are applied.   
    • At Vero, we use only the finest grades of cotton.

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 Click here to shop for Vero's luxury bed linens

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